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CPG

FOCUSED SERVICES

HBRD Studio provides holistic end to end support from concept to material, viable CPG. ​ We specialize in developing formulations for food & beverage and health & wellness brands. Our passions for flavor systems and sustainability, combined with 30 years in the industry, propel emerging ideas into reality.  

The Consumer Packaged Goods (CPG) industry is one of the largest sectors in North America. A competitive CPG - whether food, beverage or wellness product - starts with innovative formulation, efficient processing and sustainable design.

Protein Bars
Candies
Natural Cosmetics

01

Concept Ideation

We start with your idea, including existing samples and formulations. We analyze for function, flavor and scalability.  Protocept SKU concepts and a development plan are delivered.

03

Formulation

We evolve protocept to prototype through trials of processing steps, processing conditions and HAACP. We conduct shelf life and compliance evaluations to deliver an efficient formulation.

05

Reformulation

Critical rounds of client feedback, product experience testing and refinement are conducted for a fully honed final formulation. The IP is delivered, empowering you for your trials of scale.

02

Benchtop R&D

Research occurs while working to deliver dual formula adjustment and correction. We also pilot novel formulations, rigorously testing each input, to deliver sample SKUs for client analysis.

04

Sourcing

We identify specialty suppliers to meet your product and brand specs, including upcycled, organic, fair trade and more. We connect you with partners appropriate for your unique process and scale.

06

Scale & CoPack

The approved formulation is scaled and refined for commercialization. We coordinate lab and nutritional analysis, aiding you through compliance. We collaborate with the co-packer to enable the first run.

EXPERTISE

 BARS

  • Cluster Based

  • Fruit

  • Nut Based

  • Protein

SPECIALTY PROCESSING

  • Cosmetic

  • Dietary Nutrients & Supplements

  • HPP

  • IQF

  • Kryo

  • Sous-Vide

BEVERAGE

  • Beneficial

  • Energy Enhancing

  • Fermented

  • Liquid

  • Powdered

SNACKS

  • Baked

  • Dehydrated

  • Extruded

  • Freeze Dried

  • Fried

  • Puffed

  • Roasted

  • Seasoning Support

 INGREDIENT R&D

  • High Volume Industrial 

  • Nutrient & Wellness

  • Preservation Techniques

  • Shelf Life Extension

  • Upcycled Foods

SPOUTED POUCHES

  • Enhanced Nutrition

  • Fruit Based

  • Protein Enhanced

  • Sport Recovery

  • Vegetable Based

OUR CLIENTS

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HBRD Studio, dba of Hank and Bean, LLC 

© 2026 Hank and Bean, LLC

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